5 Holiday Business Tips

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The Holidays Are Upon Us…

Product-based, service-oriented, and eCommerce businesses alike need to start preparing for the crazy holiday rush ahead. By beginning to implement new plans NOW you can get your business into a great a position for finishing off the year.

As a business owner, you should put yourself in a position where you are prepared for the holiday season. In order to do that efficiently, you must review and analyze any hiccups that occurred last year, including what you weren’t prepared for. Here are a few tips for you to get started on planning for the upcoming holiday season.

1. Meet with your staff.
It’s important to always be on the same page as your coworkers/staff. Find the time to schedule a meeting and ask them what they noticed last year during the holiday season that could be improved upon this year. What were the hiccups? What was it that worked successfully? What failed? Getting their feedback is crucial in making sure that things run more smoothly this year than last.

2. Stay Organized.
Do what you can ahead of time to make sure everything is in order. If you have a brick-and-mortar location, getting organized includes making sure that your location is clean and holiday ready. Depending on your business brand and style, this could mean ordering decorations or pulling them out of storage so your business front looks festive and welcoming.

Order any additional supplies that you may need and determine your business hours as well as your employees schedules. Giving everyone time in advance to know when they are expected to be at work will help ensure your are properly staffed. Having hours posted for your employees gives them more time to make sure their work schedule meshes well with their personal schedule and gives you time to adjust accordingly if something doesn’t work out.

Depending on your type of business, it may be a good idea to hire additional staff for the season if your budget allows for the extra helping hands.

3. Implement Customer Relationship Software (CRM).
Now is the perfect time of the year to implement a customer relationship software (CRM). Not only is this is going to help you easily get a forward view of next year, but increase your business’ ability to juggle the ever-increasing number of tasks, opportunities, communications, and information that would otherwise being jeopardy without the right tools.  CRM is key to helping you manage your business’ complex world without dropping the ball.

Not sure a CRM software is right for your business? Contact us for a FREE 30 Day Trial!

4. Promotional Deals and Sales.
Most of us know that with the holidays, comes sales and promotions. Now is the perfect time to entice your existing customer base with discounted products and services and encourage new, potential customers to try your product at a discounted price. Use this time of the year to your advantage by sending targeted marketing to a preferred customer list.

5. Prepare Your Website.
Now is good of time as any to perform any upgrades that have been overlooked on your website.

Everyday, customers are becoming online customers, so it so important that your website is running smoothly and efficiently. Your website needs to be able to handle all of the sales and traffic, so take the time now to work out any bugs or kinks on your website for a smooth process. Don’t forget to double check and troubleshoot all payment processing!

Update your website with all of the holiday information including special hours and additional policies including shipping, returns and pricing.

Most importantly: Have some holiday spirit! Remember to have a good time and encourage your staff to do the same!

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