Are you working harder IN your business – or ON it?


Are you working harder ON your business or IN it?

Mortgage professionals are entrepreneurial by nature.  As entrepreneurs and small business owners, we share a lot of the same questions. Where should I focus marketing? Where do I go next? Where will my next client come from? How much money can/will I make? What happens if I fail? Perhaps the most common of issues is pure frustration – quickly followed by exhaustion, and ultimately, the feeling of defeat.

We are not only the ‘intern’ who manages all the day to day tasks – but the boss, the marketing ‘team’, the accounting ‘department’… and the janitor.  We are bombarded by countless decisions, tasks, and new roles. Suddenly, this dream of working from home or for ourselves is turning into a total nightmare and we feel ready to call it quits.

So what is the problem here? The answer is simple, and surprisingly so is the cure.

You are working in your business, not on your business.

The butterflies and rainbows of your initial start-up has passed and the skies have quickly become clouded. It’s going to rain – no, it’s going to flood – and you feel like this ship you have built is going to sink. Bucket after bucket you throw the water overboard – but the rain is falling quicker now and you can’t keep up! This is it – the ultimate storm.

So, what is causing all this stress and exhaustion?

Being an entrepreneur is tough – anyone can tell you that. You will be tired – but the quicker you catch that flood warning, the less likely you are to completely burn out. Are any of these red flags creeping their way into your mind and business?

  • Poor time management – never being able to get enough done.
  • Tiredness/Exhaustion – lack of sleep due to stress or extended work hours
  • Losing site of direction – uncertainty and lack of confidence in decision making

In order to solve the problem,  you simply need to break the vicious cycle. The quicker you allow yourself to shift your mindset and make room for change – the sooner you can get back to truly enjoying what you do, so your business can blossom.

Instead of working on your business, you need to start working in your business.

The first step to recovery is admission. As much as we love to ‘toot our own horn’, we just cannot do everything! You are becoming the underpaid employee – headaches and anger included. Step back and take a look at the issues. What is it that is taking up your time and energy? What’s causing you the most headaches? By determining even one of these, you are already on your way to recovering.

Now, take a deep breathe in – and let out that sigh of relief.

An easy fix is hiring a business consultant or strategist that can help you rediscover your vision, help create objectives and goals to attain it. You’ll regain some confidence, stop bailing water, and get back in the captain’s chair where you belong. 

“When implementing small changes to your business model, you will see results.” – Tina Mitchell | CEO Mortgage Triangle Software & The Money Hour

Often, the hardest part of this process is getting out of your own way. More than likely, you are the reason you are stuck. Now, ponder the idea of implementing systems and processes to streamline your business (like those MTS offers) and getting to reap the benefits of stepping aside:

  • Outsourcing can turn a week long task into a days work.
  • More help = less stress – take some of the load off your shoulders.
  • More time = more sleep – a less clouded mind will lead to a clearer vision.
  • Marketing help will give you the potential for new, engaged customers or clients
  • New clients/customers = more sales.

The list could go on forever. The benefits are endless and at the end of the day, your business will flourish because you will finally have the time to nurture it into its full potential.

Tackle the Feeling of Exhaustion – NOW!

The best time to start tackling all these issues is when they begin. Unfortunately, some of you are here now because it already has begun. So the best time for you to start is now. The business or brand that you have created didn’t happen over night. It took your hard work, sweat and maybe even tears to get your here. Don’t let the day-to-day grind become greater than the vision that got you to this point. Take control now and steer your ship back towards the sun, to the smoother side of the sea – your crew will worry about the rest.

Let them release you from having to purely work in your business or brand, to give you the time to also start working on it,

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