5 Success Tips for a Better Business in 2016

The New Year is Finally Here.

That’s right. A year has already come and gone and a new one is upon us. This year, make changes. Change is good – right? And no time is better than NOW to begin implementing strategy and making changes for a better, more successful business year in 2016.

We have compiled a short list of actions to take now, to help you reach and achieve your business goals.

1. Reflect, learn, and let go.
Let’s face it – things happen, and not always according to plan. Perhaps last year you didn’t close as many deals as you were hoping for. Maybe you received a negative review or had some backlash from clients.

Take a deep breathe. It’s okay! These things happen to everyone and it’s important to your success this year to not let the trials of last bring you down. Instead, reflect on them, learn from them, and grow from them. Focus on what you can do better this year to prevent these things from happening again. Make a conscious effort to change from the experience in a positive way and you will see positive results!

2. Stay on trend.
In the age of technology that we live in today, it is of the utmost importance to stay on top of trends.

Last year, an the Share Economy trend brought forth new companies like Uber and airbnb. These businesses give the average ‘consumer’ the ability to utilize assets that they already own or use. An amazing trend that is only going to grow in the years to come.

What trends are occurring or upcoming in your industry that can help you to succeed? How can you get people who are already using products like yours involved in helping you?

Identifying a shift in buying habits of your targeted audience can lead to a complete re-vamping of your business, and although the process can be tedious, stressful, and time consuming, you will reap the rewards of staying on trend later.

3. Implement Customer Relationship Software (CRM).
Now is the perfect time of the year to implement a customer relationship software (CRM).

Modern CRM systems are able to do much more than just keep record of your customers’ contact information. They give you valuable insights to your sales flow and some have gone even further with powerful, easy-to-use reporting and analysis tools that allow you to look at the entire sales process to better understand your customer’s needs. You can now deliver truly accurate, fact-based sales forecasts, get objective management insight and more. The powerful results CRM can give are well worth their relatively inexpensive price.

Another plus? CRM systems enhances the process by delivering resources, such as brochures and presentations, to help each member of your team consistently move towards closing a deal.

Not sure a CRM software is right for your business? Contact us for a FREE 30 Day Trial!

4. Hire an Assistant or Consultant.

As much as we love to ‘toot our own horn’, we just cannot do everything! Step back and take a look at the issues you currently have in your business. What is it that is taking up your time and energy? What’s causing you the most headaches? By determining even one of these, you are already on your way to a brighter, more successful business year.

Hiring a business consultant or assistant that can help you rediscover your business/brand vision, help create objectives and keep you on top of the goals needed to attain it.

Learn the benefits of working ON your business, rather than IN it, here.

5. Check Your Overhead.
The beginning of a new year is the perfect time to look at what your business is costing you.

Is there a less expensive way to operate? Can you have more people working remotely? Do you need a physical office? Can you afford to hire more staff?

Studying your business’ financials is incredibly important. No matter how small or large your business is, you will save a lot of hard earned money if you know where every dollar is going and where you can cut expenses to keep more of them in your bank.

Most importantly: Stay focused, motivated and EXCITED about making this year – your best year yet!

5 Holiday Business Tips


The Holidays Are Upon Us…

Product-based, service-oriented, and eCommerce businesses alike need to start preparing for the crazy holiday rush ahead. By beginning to implement new plans NOW you can get your business into a great a position for finishing off the year.

As a business owner, you should put yourself in a position where you are prepared for the holiday season. In order to do that efficiently, you must review and analyze any hiccups that occurred last year, including what you weren’t prepared for. Here are a few tips for you to get started on planning for the upcoming holiday season.

1. Meet with your staff.
It’s important to always be on the same page as your coworkers/staff. Find the time to schedule a meeting and ask them what they noticed last year during the holiday season that could be improved upon this year. What were the hiccups? What was it that worked successfully? What failed? Getting their feedback is crucial in making sure that things run more smoothly this year than last.

2. Stay Organized.
Do what you can ahead of time to make sure everything is in order. If you have a brick-and-mortar location, getting organized includes making sure that your location is clean and holiday ready. Depending on your business brand and style, this could mean ordering decorations or pulling them out of storage so your business front looks festive and welcoming.

Order any additional supplies that you may need and determine your business hours as well as your employees schedules. Giving everyone time in advance to know when they are expected to be at work will help ensure your are properly staffed. Having hours posted for your employees gives them more time to make sure their work schedule meshes well with their personal schedule and gives you time to adjust accordingly if something doesn’t work out.

Depending on your type of business, it may be a good idea to hire additional staff for the season if your budget allows for the extra helping hands.

3. Implement Customer Relationship Software (CRM).
Now is the perfect time of the year to implement a customer relationship software (CRM). Not only is this is going to help you easily get a forward view of next year, but increase your business’ ability to juggle the ever-increasing number of tasks, opportunities, communications, and information that would otherwise being jeopardy without the right tools.  CRM is key to helping you manage your business’ complex world without dropping the ball.

Not sure a CRM software is right for your business? Contact us for a FREE 30 Day Trial!

4. Promotional Deals and Sales.
Most of us know that with the holidays, comes sales and promotions. Now is the perfect time to entice your existing customer base with discounted products and services and encourage new, potential customers to try your product at a discounted price. Use this time of the year to your advantage by sending targeted marketing to a preferred customer list.

5. Prepare Your Website.
Now is good of time as any to perform any upgrades that have been overlooked on your website.

Everyday, customers are becoming online customers, so it so important that your website is running smoothly and efficiently. Your website needs to be able to handle all of the sales and traffic, so take the time now to work out any bugs or kinks on your website for a smooth process. Don’t forget to double check and troubleshoot all payment processing!

Update your website with all of the holiday information including special hours and additional policies including shipping, returns and pricing.

Most importantly: Have some holiday spirit! Remember to have a good time and encourage your staff to do the same!