5 Holiday Business Tips


The Holidays Are Upon Us…

Product-based, service-oriented, and eCommerce businesses alike need to start preparing for the crazy holiday rush ahead. By beginning to implement new plans NOW you can get your business into a great a position for finishing off the year.

As a business owner, you should put yourself in a position where you are prepared for the holiday season. In order to do that efficiently, you must review and analyze any hiccups that occurred last year, including what you weren’t prepared for. Here are a few tips for you to get started on planning for the upcoming holiday season.

1. Meet with your staff.
It’s important to always be on the same page as your coworkers/staff. Find the time to schedule a meeting and ask them what they noticed last year during the holiday season that could be improved upon this year. What were the hiccups? What was it that worked successfully? What failed? Getting their feedback is crucial in making sure that things run more smoothly this year than last.

2. Stay Organized.
Do what you can ahead of time to make sure everything is in order. If you have a brick-and-mortar location, getting organized includes making sure that your location is clean and holiday ready. Depending on your business brand and style, this could mean ordering decorations or pulling them out of storage so your business front looks festive and welcoming.

Order any additional supplies that you may need and determine your business hours as well as your employees schedules. Giving everyone time in advance to know when they are expected to be at work will help ensure your are properly staffed. Having hours posted for your employees gives them more time to make sure their work schedule meshes well with their personal schedule and gives you time to adjust accordingly if something doesn’t work out.

Depending on your type of business, it may be a good idea to hire additional staff for the season if your budget allows for the extra helping hands.

3. Implement Customer Relationship Software (CRM).
Now is the perfect time of the year to implement a customer relationship software (CRM). Not only is this is going to help you easily get a forward view of next year, but increase your business’ ability to juggle the ever-increasing number of tasks, opportunities, communications, and information that would otherwise being jeopardy without the right tools.  CRM is key to helping you manage your business’ complex world without dropping the ball.

Not sure a CRM software is right for your business? Contact us for a FREE 30 Day Trial!

4. Promotional Deals and Sales.
Most of us know that with the holidays, comes sales and promotions. Now is the perfect time to entice your existing customer base with discounted products and services and encourage new, potential customers to try your product at a discounted price. Use this time of the year to your advantage by sending targeted marketing to a preferred customer list.

5. Prepare Your Website.
Now is good of time as any to perform any upgrades that have been overlooked on your website.

Everyday, customers are becoming online customers, so it so important that your website is running smoothly and efficiently. Your website needs to be able to handle all of the sales and traffic, so take the time now to work out any bugs or kinks on your website for a smooth process. Don’t forget to double check and troubleshoot all payment processing!

Update your website with all of the holiday information including special hours and additional policies including shipping, returns and pricing.

Most importantly: Have some holiday spirit! Remember to have a good time and encourage your staff to do the same!

Are you working harder IN your business – or ON it?


Are you working harder ON your business or IN it?

Mortgage professionals are entrepreneurial by nature.  As entrepreneurs and small business owners, we share a lot of the same questions. Where should I focus marketing? Where do I go next? Where will my next client come from? How much money can/will I make? What happens if I fail? Perhaps the most common of issues is pure frustration – quickly followed by exhaustion, and ultimately, the feeling of defeat.

We are not only the ‘intern’ who manages all the day to day tasks – but the boss, the marketing ‘team’, the accounting ‘department’… and the janitor.  We are bombarded by countless decisions, tasks, and new roles. Suddenly, this dream of working from home or for ourselves is turning into a total nightmare and we feel ready to call it quits.

So what is the problem here? The answer is simple, and surprisingly so is the cure.

You are working in your business, not on your business.

The butterflies and rainbows of your initial start-up has passed and the skies have quickly become clouded. It’s going to rain – no, it’s going to flood – and you feel like this ship you have built is going to sink. Bucket after bucket you throw the water overboard – but the rain is falling quicker now and you can’t keep up! This is it – the ultimate storm.

So, what is causing all this stress and exhaustion?

Being an entrepreneur is tough – anyone can tell you that. You will be tired – but the quicker you catch that flood warning, the less likely you are to completely burn out. Are any of these red flags creeping their way into your mind and business?

  • Poor time management – never being able to get enough done.
  • Tiredness/Exhaustion – lack of sleep due to stress or extended work hours
  • Losing site of direction – uncertainty and lack of confidence in decision making

In order to solve the problem,  you simply need to break the vicious cycle. The quicker you allow yourself to shift your mindset and make room for change – the sooner you can get back to truly enjoying what you do, so your business can blossom.

Instead of working on your business, you need to start working in your business.

The first step to recovery is admission. As much as we love to ‘toot our own horn’, we just cannot do everything! You are becoming the underpaid employee – headaches and anger included. Step back and take a look at the issues. What is it that is taking up your time and energy? What’s causing you the most headaches? By determining even one of these, you are already on your way to recovering.

Now, take a deep breathe in – and let out that sigh of relief.

An easy fix is hiring a business consultant or strategist that can help you rediscover your vision, help create objectives and goals to attain it. You’ll regain some confidence, stop bailing water, and get back in the captain’s chair where you belong. 

“When implementing small changes to your business model, you will see results.” – Tina Mitchell | CEO Mortgage Triangle Software & The Money Hour

Often, the hardest part of this process is getting out of your own way. More than likely, you are the reason you are stuck. Now, ponder the idea of implementing systems and processes to streamline your business (like those MTS offers) and getting to reap the benefits of stepping aside:

  • Outsourcing can turn a week long task into a days work.
  • More help = less stress – take some of the load off your shoulders.
  • More time = more sleep – a less clouded mind will lead to a clearer vision.
  • Marketing help will give you the potential for new, engaged customers or clients
  • New clients/customers = more sales.

The list could go on forever. The benefits are endless and at the end of the day, your business will flourish because you will finally have the time to nurture it into its full potential.

Tackle the Feeling of Exhaustion – NOW!

The best time to start tackling all these issues is when they begin. Unfortunately, some of you are here now because it already has begun. So the best time for you to start is now. The business or brand that you have created didn’t happen over night. It took your hard work, sweat and maybe even tears to get your here. Don’t let the day-to-day grind become greater than the vision that got you to this point. Take control now and steer your ship back towards the sun, to the smoother side of the sea – your crew will worry about the rest.

Let them release you from having to purely work in your business or brand, to give you the time to also start working on it,

The Importance of Metrics in the Real Estate Industry


The Importance of Metrics in the Real Estate Industry

Real estate metrics are those that hold the key to success for realtors who want to thrive in their niches and get two steps ahead of the competition. As a real estate company, you need to understand the huge importance of using a top CRM software. You also need to understand how to use the right metrics that matter for the bottom line.THE TRIANGLE FOR SUCCESS

Today’s marketing does not revolve only around visibility campaigns, but it includes metrics that go deeper into each customer’s needs.

“The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it.” – Debbi Fields

Improved Customer Experience

In order to attain an improved customer experience and to make sure your clients are happy with your services, you need to use metrics that measure their satisfaction at every stage of the buying process. Over the years, marketers have understood the huge importance of developing happiness metrics that concentrate on establishing a personal relationship with customers instead of trying to sell them a service. One of the best tools you have at your disposal to improve the experience of your customers and boost your sales is Mortgage Triangle Software.

Mortgage Triangle Software – The Recipe for Success

This unique software promotes the THE TRIANGLE FOR SUCCESS as the best “recipe for success” in the real estate industry. This unique approach focuses on the three main components of real estate marketing: presentation, conversion and retention.

1. Presentation: in the presentation phase you need to learn how to implement the best techniques for outbound prospecting success. During this phase, you will learn how to use presentation metrics, such as number of Facebook likes, number of Twitter followers, conversion ratios, Google search engine ranking and number of phone calls made daily.

In the presentation phase you will also learn how to engage sales using social media for CRM software. These two components, when used together, can make your sales skyrocket.

2. Conversion: as a mortgage professional, you need to know the best and easiest way to convert prospects into customers and then transform them into loyal customers. With the Mortgage Triangle Software, you have all the tools and metrics you need to manage data efficiently and boost your conversion scores.

3. Retention: the last and probably the most difficult phase of the process is the retention phase. During this phase, you need to learn how to provide outstanding services to your clients in order to transform them into loyal customers.

Relationships that Hold

In the real estate business, it is all about creating relationships that hold true. Use the Mortgage Triangle Software to manage your customer database, increase your sales, improve your brand image among prospects and create relationships that last a lifetime.